What: “Scaring the living is technically against the rules, but we all do it.” bronze trophy
When: During Year One (beginning of the game)
Where: Land of the Living
When you head to the mass poisoning incident, walk over to any of the living that are stationary within the scenery. Interacting with them three times will give you this quote and the trophy. Do note that this trophy is missable, as the only time you get access to the Land of the Living is when you head to the mass poisoning in the first place (thus, the moment you open that fragile packaging with the fresh soul, you will return back to the Eighth Underworld).