0 0 0You first meet this NPC in Earthen Peak.*** Spoiler - click to reveal ***Right near the Central Earthen Peak bonfire, go up the stairs and through the metal door. You'll see a wooden railing, break through it and walk to the left. Eventually you will run into this NPC, exhaust all his dialogue and get him to drop the ladder. After you clear this area he will be in Majula. He gives you three pricing options to place a ladder down the well, pick the 12,000 souls one then exhaust his dialogue again.