Tap on the alarm icon in the top right on the main home screen of the wake up club that displays the current time. This will take you to the alarm list. From here tap 'Add new alarm' and select the option 'wake-up club alarm'. Using a standard alarm will not connect you to other players. You can set the alarm for whenever you like.
Once the alarm goes off tap on your moving avatar icon to wake up. On the following screen you will see lots of avatar icons. The basic smiley faces are dummy accounts and will not count as a profile view. Tap and hold on an actual avatar icon rather than the blanks described previously and a pop up box will appear displaying their avatar icon, name and a add friend button (Which if pressed for the first time will also grant you the 'In Circles' trophy) .
You have to do this to 11 different players at any time using only wake-up mode alarms.