Stray's PS Plus popularity scratches cat charity itch

By Sean Lawson,

PS Plus game Stray is actually doing more than being an adorable little cat game, it's also helping to bring money in for some cat shelters around the world. This means our real-life fur babies can have a better quality of living.

Twitch streamers are currently using the PS Plus game Stray to raise money for cat shelters around the world. It would appear Stray is doing far more for the world than just making cat lovers fall head over heels with this adorable little feline. Annapurna Interactive even contributed to helping some of these cat shelters out when Stray initially landed on PS4, PS5 consoles.

PS Plus game Stray is helping to raise money for cat shelters!PS Plus game Stray is helping to raise money for cat shelters!

Twitch streamers are raising money for cat shelters thanks to PS Plus game Stray

As reported by The Washington Post, Stray is currently helping out our real-life felines, by allowing gamers to stream fundraising events whilst they play this cute little game. The money is being raised for various cat shelters and other cat-based charities. Annapurna also promoted Stray by offering two cat rescue and adoption agencies copies of the game to raffle off in the hopes of bringing some positive attention to all parties involved.

North Shore Animal League America, recently gained an $800 donation thanks to a gamer who channelled a host of viewers to donate to the goal over on Tiltify, completely obliterating the original goal of just $200. Tiltify allows nonprofits to receive donations from video streams. Which could be very useful for cat shelters thanks to Stray.

Another streamer called Treyday1014 was reached out to by marketing specialist Brendan Gepson, who works for the Nebraska Humane Society. Trey was asked to run a charity live stream on Twitch where he would try and raise $200 for the Society by playing Stray. By the end of the four-and-a-half-hour stream, donations totalled up to $1,500. Smashing the original goal out of the park.

Commenting on the success of the Twitch stream, Trey said: "This has opened my eyes to being able to use this platform for a lot more good than just playing video games."

StrayStray is just so darn cute

According to Twitch, Stray was the fourth most watched and broadcast game on the day it launched. This is a phenomenal success for a small little indie game that pounced onto PS Plus and joined the evergrowing PlayStation Plus games list. Now the Stray devs can only hope that this wonderful outcome will continue to benefit the poor kitties around the world that need our help.

Stray producer, Swann Martin-Raget, had this to say on the matter: "I certainly hope that maybe some people will be inspired to help actual strays in real life — knowing that having an animal and a companion is a responsibility."

Annapurna Interactive’s marketing director, Jeff Legaspi, said they wanted to be: "positively impactful and hopefully bring more awareness to adopting and not shopping for a new pet."

Stray reviewStray is saving real life kitties

Gepson was approached by Annapurna to partner up ahead of Stray which launched back in July. Gepson says they jumped at the opportunity to work with Annapurna.

Expanding a little further Gepson added: "The whole game and the whole culture around the game, it’s all about a love of cats. It meshed really well with the shelter and our mission. It was really mutually beneficial, they got some really good PR out of it and we got a whole new donor base out of it."

The shelter was given four copies of Stray to give away and asked for $5 donations from anyone who wanted to be entered into the raffle. Gepson said that in just one week they had made $7,000, with the vast majority of the donors being completely new to them, around 550 to be exact. Which is an exceptional achievement.

Stray social media crazePeople just can't get enough of Stray

It's so exciting to see so much good coming from such an incredible game like Stray. The fact that people are using the game to raise money for cats in desperate need is such a heartwarming sight. It almost brings a little tear to my eye. How do you feel about all this Stray goodness? Are you loving the Stray social media craze? Found anymore Stray easter eggs? How are those Stray trophies coming along? Let me know in the comments below!
Sean Lawson
Written by Sean Lawson
Sean is a Staff Writer with a focus on the geekiest Sony news. He writes stories about PlayStation exclusives such as Demon’s Souls, Marvel’s Wolverine, as well as RPGs. Sean’s favourite games include Mass Effect, Tomb Raider, Tekken, and Persona.