Did you wonder how the God of War Ragnarok sandcastle was made?

By Lee Brady and Kes Eylers-Stephenson,

God of War Ragnarok is set to release on PS5 and PS4 in under 100 days — so, in a bid to drum up hype for Santa Monica's next big PlayStation Studios title, a sand sculpture of Kratos and Atreus was made in Taiwan.

Update: Did you wonder how that sandcastle with the God of War Ragnarok release date was made? Us neither, but now we know so you must too. To be fair, the video is incredibly cool.

The Santa Monica developed game is releasing on November 9th, 2022, and that fact was impermanently registered on some sand for a bit. In fact, it will still be there until October 10th for the Fulong International Sand Sculpture Arts Festival 2022. Does Taiwan not have tides to wash this thing away? Or wind? Baffling.

In other God of War Ragnarok news, you should take a look at this art book that took the internet by storm. Otherwise, let us know your thoughts in the comments!

Original Story: God of War Ragnarok's release date saw some intense back and forth due to some spurious State of Play rumours, but PS5 and PS4 players will be relieved to see its November launch date set in — well, sand. As part of the 2022 Fulong International Sand Sculpture Art Season in Taiwan, a sculpture has been moulded to (temporarily) immortalise Kratos, Atreus and the God of War Ragnarok release date.

PlayStation kicks off 100-day God of War Ragnarok launch countdown

god of war ragnarok sculptureIt looks incredible, though perhaps a missed opportunity to make an ice sculpture.

The sand sculpture, uploaded by the PlayStation Taiwan Twitter account, shows Kratos and Boy standing at the precipice of their next Norse adventure — though one might be forgiven for thinking it's a tease of Kratos' potential war on the Egyptian gods, what with all the sand. Granted, PlayStation Studio Santa Monica's previous God of War did feature some significant locale changes as the father-son duo hopped between the nine realms — maybe one of the nine is some sort of Norse surfer's paradise.

God of War Ragnarok is now less than 100 days from its release date — something we're sure Sony's aware of as it attempts to deal with preorder scalping and another potential Ragnarok leak on the way. While we might not be seeing the full extent of Sony's marketing push for the title just yet, we know the PlayStation company will be counting on Ragnarok to help counter the player engagement losses that have since raised PS5 price hike concerns. We even suspect Sony's plans for Ragnarok played a part in the Forspoken 2023 delay, so don't be surprised if social media becomes suddenly saturated in similarly fascinating marketing stunts.

What do you think of the sculpture? Is this the beginning of the true Ragnarok marketing push? Do you think a picture of the sculpture will make it into the God of War Ragnarok art book? Let us know your arid takes in the comments below.
Lee Brady
Written by Lee Brady
Lee is a Staff Writer specialising in all things PlayStation. He covers games like The Last of Us Part 1 and Marvel's Spider-Man, PS1 classics on PS Plus Premium, and everything Sonic, Kingdom Hearts and Overwatch 2. He also writes bad screenplays.