Sony loses Vita trademark in Europe

By Kes Eylers-Stephenson,
Sony no longer has the rights to the trademark for the term "Vita" in Europe after the European Union said it was no longer in use. Interestingly, this is because the Vita is primarily used for video games.

playstation vita

After the store nearly shut down and payment options have started being revoked, it has become clear that Sony is slowly kneecapping the PlayStation Vita with a small chisel. This little blow, reported by (initially reported by TrademarkBlog), is an odd one. Sony filed the trademark for Vita as used for "data carriers containing programs" and "audio and/or image carriers (not of paper)."

A company called Vieta Audio filed for action regarding the trademark back in 2011. Now, the European Union General Court has ruled that Sony's right to this trademark has been revoked. This has been done because the Vita device is primarily for playing games, and not for the intended purposes registered under the trademark. Sony tried to argue its case, but it was rejected. So, Sony no longer has exclusive use of the Vita for a device used for "data carriers containing programs" and "audio and/or image carriers (not of paper)."

Well, well, well. While this is unlikely to ever seriously make an impact, it is a bit funny. What do you think of the loss? Are you on Vita island? Let us know in the comments!
Kes Eylers-Stephenson
Written by Kes Eylers-Stephenson
Hey, I'm Kes! I'm a Staff Writer, and I've been here since 2021. What do I like? The Outer Wilds is top notch. The Witcher 3 blew my mind over the course of five years completing it. I want Burnout back — I really miss crunching mechanical wonders into walls to the sound of Guns N' Roses. Cool, now we are acquainted, I'll see you around.