Sony Boss Jim Ryan considers £70 a fair price for PS5 games

By Brittany Vincent,
Jim Ryan, President and CEO of Sony Interactive Entertainment, sees no issue with charging £70 for a PlayStation 5 title.

Speaking to The Telegraph ahead of the PlayStation 5's UK launch, Ryan discussed a number of topics, including whether God of War Ragnarok could potentially no longer be a PS5 exclusive and his thoughts on whether PS5 titles should raise in price.

When asked about Demon's Souls' retail price of £70, which is a significant jump from what PlayStation fans have had to pay over the years, Ryan shared his thoughts on whether he thinks that's a fair price.

"Yes, yes, I do," Ryan replied. "If you measure the hours of entertainment provided by a video game, such as Demon’s Souls compared to any other form of entertainment, I think that's a very straightforward comparison to draw."

However, Ryan did deny reports by way of a Bloomberg article that indicated Sony may even be considering a higher price point for first-party titles in the future.

"I can say that that report that we were considering higher prices for first party games is categorically false," he said. However, he refused to comment specifically on whether Naughty Dog's next PlayStation 5 title would end up costing the same price as Demon's Souls.

"I'm not making any predictions about anything that might or might not happen in the future," Ryan replied. " I'm saying that the reports about discussions that we considered higher pricing for first party games in this launch window were categorically false."

Ryan may have been a bit oblique about some of his thoughts on future PS5 game pricing, but he did share some interesting thoughts to chew on going forward.

It looks like we'll have to wait and see what ends up happening in terms of pricing.