Fall Guys raises $1 million for charity SpecialEffect

By Sean Carey,
Fall Guys: Ultimate Knockout, the viral game of the summer, has raised a whopping $1 million for gaming charity SpecialEffect. A joint effort consisting of streamer Tyler "Ninja" Blevins, YouTuber Mr Beast, G2 Esports and Aim Lab won a competition held by the game's developer in aid of charity.

Developer Mediatonic announced the competition two weeks ago, which resulted in a bidding war between brands and internet personalities. Dubbed the "Battle of the Brands," Mediatonic said over on Twitter, "The thirst from brands has been unreal... so we're turning it into something positive!" The company/person that pledged to donate the most money to Special Effect would have their own custom skin added to Fall Guys. Bids ramped up quickly and were soon in the tens of thousands, with everyone from a bidet company to game developers getting in on the action.

Ultimately, it was Ninja and co who took the crown with a combined donation of $1 million. Ninja, Mr Beast, G2 Esports and Aim Lab will each get their own custom skin added to the game. Crowns off to everyone involved for raising such a vast sum of money for charity.
Sean Carey
Written by Sean Carey
Hey everyone! I'm Sean. I have been writing gaming content for various outlets over the past few years while studying a degree in Journalism. I grew up on everything PlayStation — mainly Metal Gear Solid, with a brief foray into the world of Xbox. Nowadays, you'll find me mainly playing multiplayer PC games such as Mordhau, but with the recent addition of the Xbox Games Pass for PC, I'm looking forward to improving my TA Score and completion percentage!