Sony Brings in a New Head of Global Business Operations

By Heidi Nicholas,
There's been a lot of reshuffling and restructuring going on within Sony. Back in October last year, PlayStation abruptly announced the departure of Shawn Layden, Chairman of Worldwide Studios. There'd been no hint of the upcoming departure, no comment from Layden following it, and no mention at the time of who'd be replacing him. Atsushi Morita, Sony's Japan president and corporate director also retired around the same time. In November, PlayStation announced that Hermen Hulst would be joining them as the new head of Worldwide Studios. Hulst, previously the managing director of Horizon Zero Dawn studio Guerrilla Games, was to take over the job of overseeing all PlayStation studios, and managing Sony's game development. Shuhei Yoshida left his role as president of Worldwide Studios around the same time to focus on independent studios. Just last month, it was announced that Greg Rice, former Business Development VP for Double Fine studios, was joining Sony as the new Global Head of Indie Accounts. The latest change to Sony's structure has been the hiring of Veronica Rogers as their new head of Global Business Operations.


Rogers' previous experience includes over 13 years as Vice President of Sales and Marketing at Microsoft, and a year as Category Sales Lead at Dell. Her Linkedin page includes a statement about her appointment, where she says: "I am excited to announce I will be joining Sony Interactive Head of WW Sales and Business Operations, leading SIE's go-to-market organization globally. The PlayStation brand is one of the most beloved in the world and I am excited to join the company that has such a passionate community, legendary history and an amazing leadership team." Her new job role says she'll be responsible for the global sales, strategy, and operations at Sony, and for PlayStation's subscription services, among other things.

2020's a big year all round for Sony and Microsoft, with the Holiday 2020 release of both of their next-gen consoles looming at the end of this year. The PS5 and Xbox Series X constitute a new era in gaming, and perhaps Sony's hiring practices reflect more changes to come as they head into the next generation. We'll keep you posted.
Heidi Nicholas
Written by Heidi Nicholas
Hey, I'm Heidi! I've just finished studying a Masters in English Literature, but I've been obsessed with gaming since long before then. I began on the PS2 with Spyro, before graduating to the Xbox 360 and disappearing into Skyrim. I'm now a loyal RPG fan, but I still like to explore other genres — when I'm not playing Assassin's Creed Odyssey, or being lured back into Red Dead Redemption 2 or The Witcher 3!